Utilizing VoC Data to Drive Change

| Angie Stocklin

Voice of the customer (VoC) data is important to any company, as it allows you to adjust your strategy and implement new projects across departments. Here is how Readers.com uses VoC data to continually improve its business though capturing data, analyzing the feedback, making changes, and monitoring results.

Winning Customer Care

5 Questions to Ask Before You Launch a VoC Program

| Nico Lutkins

Successful brands hear what their customers are saying; they are paying close attention to the Voice of the Customer (VoC). But before you embark on a VoC program, ask the following five questions to ensure your ability to measure and communicate its impact.