LOYAL SUBJECTS

| Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they

Taking Credit

| Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Forecasting Profits

| Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Toy Story

| Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

SSUTA: Much ado about little?

| John Fischer

The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,

The Price Is Right

| Leila Griffith

I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively

Promise privacy and security

| Jerry Cerasale

Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time

Co-ops kick it up a notch

| Mark Del Franco

Consumer catalogers’ love affair with cooperative databases is still going strong. Not only are marketers continuing to use co-ops for a significant percentage

Speaking to the Hispanic market

| MCM staff

Without question, the Hispanic market is in hypergrowth mode. The U.S. Census Bureau estimates that 43 million Americans one in seven are Hispanic. And