MCM Staff

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Nestle Alibaba

Nestlé Partners with Alibaba Group to Celebrate 150th Anniversary

| MCM Staff

Nestlé and Alibaba Group launched a unique digital commerce and marketing campaign in celebration of Nestlé’s Swiss heritage and passion for nutrition over the last 150 years. The six-month joint campaign leverages Alibaba’s online and mobile marketplaces, media platform, and rural services to make Nestlé’s products from around the world available for China’s consumers to enjoy.

Salesforce Acquires Demandware for $2.8 Billion

| MCM Staff

Salesforce, the customer success platform and a CRM company, and Demandware, a provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware.