Weaving Your Heritage into Your Branding Communications
No doubt, you can recall iconic products for each of these companies without seeing their bricks or clicks or printed catalog pages. You may have some of these items in your closet right now. Just how do they combine this past/present approach? Here’s a look at how these
9 Ways to Leverage Your Brand Difference
Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds
The art of merchandise curation
A merchant’s carefulness, focus, expertise and intuitive human touch are what help set one brand apart from another
Incorporating pain-point analysis into product development and merchandising
When it comes to merchandising and product development, feeling your customers’ pain is a good thing. Viewing your products and overall brand experience
How to Determine Your Brand’s Empathy Quotient
Poet Maya Angelou wrote that People will forget what you said, people will forget what you did, but people will never forget how you made them feel. The
The Sins of Marketing in Silos
Are internal company silos keeping your brand from becoming the best it can be? You know what I mean: competition between departments, information withholding,
Does your brand have spokesproducts?
Most multichannel merchants need to examine their brand stories more deeply especially the stories tucked away within their product lines. This is an
The “BrandAbout” process
A three-week, pre-honeymoon trip to Australia 20 years ago ended up having a huge impact on my business life. Why’s that? The Aussies are a rugged and
Brand voila! or brand pandemonium?
When you look across your marketing channels, do you smile as you see a version of your brand’s very best a brand voila? Or does it look more like brand