Show Me The Data: Model What Doesn’t Exist
Can you build a model to predict the potential for a product that doesn’t yet exist? Sure
How to Perform a Migration Analysis
What purchase pattern do your customers follow? When you profile your customers
Don’t Keep Secrets, Share Your Plans With Service Providers
Merchants know so much about our own business they often forget that their service providers don’t have that level of knowledge. But as Bill Singleton points out, the more information you share with them, the more they can help you achieve your list and circulation goals
Tips to Retain Your B-to-B Customers
How are you going to keep your customers? If you market to consumers, you can incent them to stay with your retail store, catalog or online shopping site through discounts and rewards appropriate to their needs
Show Me The Data: What’s In It For Me?
Are you asking customers for information? Then you
Show Me The Data: What Are You Teaching Your Customers?
Want to boost your quarterly sales and help your margin? Give your customers a special offer. But wait until you
Average Is Not Good Enough
You think you know your customers? Let
How to Diversify Your Customer Portfolio
Can you get better sales out of all your customer segments
Show Me the Data: Do You Know Your Customers’ Channel?
Do you know how your customers found you
The Golden Telephone Rule
You rent the list, you find the right prospect and you make the sale. But then the customer disappears. What has happened? More than likely, the person has gotten caught up in your phone system.