Wag.com Offers to Take Heavy Lifting out of Pet Ownership
Quidsi, the parent company to ecommerce sites Diapers.com and Soap.com, is now going to the dogs
Google, American Blinds Get Ready to Rumble over Trademark Keywords
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.
Google’s New Search: Universal, and Far from Remote
(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.
Calendars.com Optimizes Campaigns, Bids
(Searchline) For a business that
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
Google to Buy DoubleClick in Bid to Dominate Display Ads
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
Google Readies for Action
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
Search Gets Social
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.
In Testing, Keep the Baby, Change the Bathwater
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,
A Gaggle of Google Updates
(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again.