Online Sales Expected to Increase 9% to 12% in 2014
Online sales in 2014 are expected to grow 9% to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.
A Look at Valentine’s Day 2014 Shopping Trends
While consumers are looking for the best deal this Valentine’s Day, finding a bargain isn’t the top priority for consumers. According to this infographic by PriceGrabber, 59% of consumers will shop online for convenience, while 53% will shop in-store in order to see the product in person before purchasing.
Thanks Amazon for Taking Care of My TV
This past weekend I moved out on my own from my parent’s house into a small apartment here in Connecticut.
Alex and Ani Increases Facebook Ads ROI by 80%
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
NRF Responds to Obama’s Proposed Minimum Wage Hike
The National Retail Federation issued a statement in response to President Barack Obama’s plan to increase the federal minimum wage to $10.10 per hour for workers on new government contracts.
Case Study: IBM Helps Lindt With Personalization
In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.
Facebook Advertising KPIs Spike in Q4
A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.