Apparel Is the Most Popular Category Among Online Shoppers
Apparel is the most popular retail category among all channels, according to a survey by OneStop Internet. See how online is influencing a shopper’s decision to purchase.
Michael Archbold Out as GNC’s CEO
Michael Archbold has resigned as CEO of vitamins and supplements seller GNC Holdings, and is being replaced on an interim basis by industry veteran Robert Moran. Here’s a look at what led to the change in leadership.
SMS, Apps or Email? Finding the Right Channel for Your Marketing Campaign
When it comes to spending big money on marketing strategies the only way a marketing campaign can be considered successful is if it recoups more in revenue than it cost the company to implement. See which channel is right for your marketing campaign.
JD.com and Lenovo Announce New Multiyear Partnership
China’s ecommerce company JD.com and Lenovo announced the expansion of their existing relationship in an effort to grow consumer and business demand for Lenovo products throughout China. See how this will benefit and impact both companies moving forward.
Mobile Searches Continue to Play Major Role for In-Store Customers
Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.
Monotype Acquires Olapic for $130 Million
Font and technology specialists Monotype announced it would acquire visual marketing platform Olapic for $130 million. See what this means for for both companies and what it allows for Monotype going forward.
Millennials Prefer to Shop Online For Back-to-School
Young millennials between the ages of 18-24 are choosing to shop online when it comes to back to college shopping. Their reasons range from not engaging in personal interaction and the comforts of being in their own home to do shopping. See what other preferences millennials are asking for when it comes to shopping for back-to-school this season.
B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success
In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.
How James Allen Implemented a Fraud-Free Customer Experience
Luxury jewelry retailer James Allen saw the incidence of ecommerce fraud reduced both internally and for customers, with approval rates improved by 1.5%. See how this allowed the company to enhance the customer experience by removing transaction friction.
6 Tips to Effectively Offer a Welcome Email to Customers
This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.