Going global with your business is no easy task and so often retailers will make the leap without taking the necessary precautions needed when going global with their business. This can and often leads to epic failures. Here is a list of 12 fails that brands could fall victim if they are not careful.
Product content can have an impact on online sales. This infographic by Shotfarm unveils that 78% of consumers said product information is very important, while 42% of consumers have returned an online purchase in the past year due to poor product content.
The catalog is not only a sales driver, but a vehicle for branding, inspiration and engagement. See what results were garnered with the MCM Outlook 2016 on catalogs.
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.
Talbots is making great strides to become a cult brand for women between the ages of 45 to 65 years old and right now it is focusing on reclaiming its brand DNA and sense of style.
Listening to the customer is an important goal for fashion retailer Boden.
Feedback can go a long way in order to connect a brand to its customers. That is why it is so imperative to create that connection in order to have a long-lasting relationship with your customer. Here is how several brands are connecting with the customer.
After investing heavily in an international team, online home goods and decor retailer Wayfair announced it will broaden its global reach to include Canada and Western Europe. While there are still many pieces to tie together, Wayfair is moving full steam ahead with its global initiatives, see what those initiatives are and what they will mean for the brand.