With 45% of consumers increasing their social media usage over the past six months, the channel is becoming ever more critical to business success for marketers, according to a new study. Here is how marketers can build a bridge with other departments in their companies.
Edgewell Personal Care, the parent company of Schick and Wilkinson razor brands, announced it would buy shaving startup Harry’s Inc., for $1.37 billion in stock and cash. Here is why direct-to-consumer brands are an integral part of the CPG industry.
The global payments landscape is ever changing as new technologies like Apple Pay, WeChat Pay and several others help make frictionless cross-border payment a reality. Here is a look at how to master your global payments strategy.
The proliferation of counterfeit products has now gone digital and viral. No longer do people need to comb the streets looking for perfect replicas of Louis Vuitton and Gucci. Here is how counterfeit products are impacting the retail industry.
H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.
This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.
Amazon has launched its new Middle Eastern ecommerce marketplace, two years after acquiring Dubai-based ecommerce company Souq.com for $580 million. Here is more about its plans.
In the wake of Bed Bath & Beyond’s announcement of its 40 store closures, Pier 1 Imports joins the long list of retailers shutting brick-and-mortar locations. See how many stores Pier 1 Imports has closed already in fiscal 2019.
Amazon will shut down its Chinese marketplace business this July in an effort to shift its focus to offer mainland consumers overseas products rather than goods from local sellers.
Social media is dominant among millennials, influencer marketing is a must-have strategy and this group is heavily influenced by peers when it comes to shopping, according to a study by Pollfish. Here are more ways marketers can engage with millennials.