Brands Missing Major Opportunities to Drive Mobile Engagement
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
I Am the Unusual Millennial
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
Social Media: The Final Stamp of Approval for Purchase Decisions
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Shutterfly’s Major Email Mistake
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.
Kiehl’s Uses Targeted Personalization to Lift Revenues
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Hhgregg Aligns Itself with New Branding Purpose
The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.
Why Not Pinterest?
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
The Use and Abuse of Customer Data
Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.
ShopRunner Announces Partnership with Alibaba
Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.