Erin Lynch

[email protected] / LynchMCM

Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.

Stritzke Named President and CEO of REI

| Erin Lynch

Outdoor apparel and gear retailer, REI, has named Jerry Stritzke as the company’s president and CEO following an extensive national search. Prior to joining REI, Stritzke was the president and COO at Coach but resigned on September 2.

The Amazon Warehouse Boom

| Erin Lynch

Amazon has been making major investments domestically and internationally to its fulfillment operations. In fact, since 2010 alone, Amazon has invested $14 billion in building new warehouses and hiring additional back-end staff all in an effort to bring more products, to more people, the fastest way possible.

Sears, ecommerce, retargeting, target marketing, personalization, big data, big data analytics, data-driven advertising, data-driven marketing, ad technology, marketing technology

Sears Reports $194 Million Loss 2nd Quarter

| Erin Lynch

The Sears Holding Corporation, which operates Sears, Roebuck and Co., and Kmart, reported a 6% or $194 million loss in the second quarter. However, the online sales for both sears.com and kmart.com grew over 20%.