IBM Says Cyber Monday Sales Jump 30%
Shoppers flocked to the internet in droves this Cyber Monday making it the biggest holiday spending day in history with sales growing 30.3% over last year, according to findings by IBM.
According to this infographic, based on the IBM Digital Analytics Benchmark, shopping momentum hit its highest peak at 11:25 am EST and more than 18% of consumers used a mobile device to visit a retailer’s site, an increase of more than 70 percent over 2011. Mobile sales reached close to 13 percent, an increase of more than 96 percent over 2011.