Sierra Trading gets rich media
After adding rich media, including dynamic zoom, resizing, and color swatching capabilities, to its Website this year, discount apparel, home goods, and
MERCHANDISING
The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents
New start for Right Start catalog
Two years after exiting the catalog business, babies’ apparel and accessories The Right Start is back in the mail. The Calabasas, CA-based company was
Live from DMA05: This Worked, That Didn’t
Atlanta–Sometimes the best way to learn how to do something well is to study what crashed and burned. That was the premise of the Oct. 18 session “This Worked. That Didn’t.”
Pajama Website Finds Its Footing
“I always got cold feet,” says Valerie Bent, president of Big Feet Pajama Co., an online retailer of footed pajamas, about how her internal body temperature was consistently cool after … Continue Reading →
I spy a new catalog
Always dreamed of being a spy? The Washington-based International Spy Museum has made that dream a little easier to reach with the launch of a catalog
Playboy gears up catalog launch
Men definitely won’t be reading Playboy’s newest publication, Gear Up, for the articles. Rather, they’ll be looking through it for masculine gadgets and
NEW CATALOGS
Soleas Grand Rapids, MI-based Professional Uniforms has expanded its medical and hospitality apparel lines to include fashion footwear. Soleas, the new
Playboy Gears Up New Catalog
Men definitely won
Despite Ruling, Gander Mountain Still Planning to Go Direct
Despite a ruling by a federal judge last week that it can