E-Mail Authentication Not Enough, Say Experts
On the heels of Microsoft
CDW launches Biz Tech magazine
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
Live from DMDNY: Political Bedfellows
Direct marketing generates $165 billion a year in revenue in New York State. So having Gov. George Pataki kick off DM Days New York on Tuesday morning with a proclamation declaring June 26-July 2 Direct Marketing Week in the Empire State made a certain sense.
Hotmail Implements E-mail Authentication
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
NEW CATALOGS
BuyParker.com Take it home. Don’t steal it. That’s what the folks at Le Parker Meridien in New York are telling guests of the upscale hotel. In December
The lowdown on drill-downs
When it comes to Website drill-downs, you can have too much of a good thing. Navigation that has you drill down from category page to product category
NEW CATALOGS
SimplySoles Finding designer shoes in rural areas and sometimes even in cities can be tough. Washington-based SimplySoles hopes to solve that problem
Apparel Retailer Body Central Launches Print Book
Apparel retailer Body Shop of America has more than 160 stores in 19 states, but it has only recently entered the world of direct marketing. Having launched a transactional Website last year, the Jacksonville, FL-based company last month introduced a Body Central print catalog.
Redcats USA reveals Intimate Promise
New York-based multititle mailer Redcats USA is getting more intimate with the plus-size market. The company in February launched Intimate Promise, a