Increased technology and channel options have made more data available to marketers than ever before. Naturally, the next imperative is making that data actionable. Here’s why organization and easy access are the pillars for marketing success
Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill
Moving data from one layout to another is mostly a manual process, dependent on human examination of the layout generated from the source of the list. But even the cleanest files have instances where data doesn’t match the layout exactly