This time it’s personal
Like one-to-one print marketing, true one-to-one e-commerce a Web experience personalized by the merchant for each customer and prospect has turned out
Consumers Increasingly Hitting “This Is Spam” Button
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
Supersize ‘Em
A multichannel merchant’s average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant’s
1-800-Flowers.com Pitches E-Mail to Strike-Struck New Yorkers
As New York City workers and residents grappled with the devastating effects of the city
FTC: Progress Being Made on Spam
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
Experian Grabs Comparison-Shopping Site
Experian has significantly added to its lead-referral arsenal with the acquisition of comparison-shopping site PriceGrabber.com.
Beyond Cyber Monday: Super Tuesday
If history is any indication, online holiday shopping activity will peak tomorrow, Dec. 13 between noon and 1 p.m. EST, according to online security certification company HackerSafe.
Still Waiting for That E-mail Avalanche
By now it
Building a Better SHOPPING CART
Shopping-cart abandonment is as old as e-commerce itself. Web merchants have battled the problem largely by redesigning their forms or by streamlining