Fine First Quarter for PC Connection
First-quarter sales at Merrimack, NH-based PC Connection increased 6.4%, to $423.7 million, up from $398.2 million for the same period in 2007.
MCM staff
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Backword
LOOKING BACK Mourning The Paragon In all the excitement of Multichannel Merchant’s 25th anniversary this year, we’ve been combing through back issues
Celebrating our silver year
In some ways it’s hard to believe that this magazine is turning 25 this year. In other ways, it’s difficult to imagine the catalog now the multichannel
New lists
Oprah Book Club Enthusiasts The master file consists of 361,272 names including 208,417 mail order buyers sourced from Oprahsbookclub.com. Seventy-three
Cultivating Loyalty
Continuity marketers know how difficult it is to generate new leads and then nurture them through the conversion funnel. The honeymoon phase when the
Dump the silos
If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many
Letters
Seeing red over green groups A growing number of direct marketers have taken notice of the DMA’s 2007 Resolution Asserting Environment Leadership and
An insider’s take on Asia
I am not going to make any friends in the world of domestic warehousing and fulfillment with my comments about Asia in general and China in particular.
Growing Pains
Merchants have plenty of reasons to go from a single distribution center to two or more DCs reducing transit times to customers, supporting business growth,