MCM staff

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Data? B-to-B Mailers Have It

| MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.

GSI Commerce Buys U.K. Fulfillment House

| MCM staff

N Brown Group, a Manchester, U.K.-based direct home shopping company, announced Nov. 20 it entered into a contract to sell its Zendor.com fulfillment subsidiary to GSI Commerce.

Noncash Employee Rewards

| MCM staff

According to Smyrna, GA-based Johnson Stephens Consulting, there are some rewards you can offer employees that don

Data? They’ve Got It

| MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.