MCM staff
The chief purpose of a call center is to provide the company with efficient, cost-effective customer interactions, but many managers are too busy putting out fires to concentrate on efficiency. Once implemented, e-learning is a time- and organization-saver.
Jim Coogan thinks great strides are being made by merchants to become truly multichannel. Still, marketers could be doing a better job using catalogs and Web strategies to drive business.
How big a brand is co-op database Abacus? Big enough that parent firm Epsilon, which acquired Abacus in December, is rebranding most of its data products and services under the Abacus name.
Total sales at Staples (Nasdaq: SPLS) increased 11% to $4.3 billion compared to the second quarter of 2006, the company announced Aug. 21. Net income for the Framingham, MA-based merchant rose 11% year over year to $179 million, and earnings per share, on a diluted basis, increased 14% to 25 cents, from the 22 cents achieved in the second quarter of last year.
Melissa Dowling has been named editor-in-chief of Multichannel Merchant, effectively immediately. She replaces Sherry Chiger, who left the magazine in June.
This week, the authors take a look at how e-learning increases the value of the call center to the company.
Here are six steps you can take to ensure that your firm is both profitable and environmentally responsible.
Apparel cataloger/retailer The Talbots (NYSE: TLB) announced a net loss of $13.3 million, or $0.25 per share, for the second quarter ended Aug. 4. The company lost $3.9 million during the same period in 2006. Total same-store sales fell 4.8%. By brand, same-store sales decreased 4.9% for Talbots and 4.3% for J. Jill.
At the Direct Marketing Association’s List Day event in New York on Aug. 2, Specialists Marketing Services president Lon Mandel said his companies would acquire two firms over the next 45 days. The first one was officially announced Wednesday.