MCM staff
The digital marketing landscape has drastically shifted in the last year, and therefore so have online marketing strategies. Optfiy’s infographic on B2B online marketing trends in 2012 includes findings from its research around Google’s search market share, Google’s “Not Provided” update, trends in paid search, traffic and leads from social media, and more.
In a video blog from ProMat 2013, Intelligrated CEO Chris Cole reflects on conversations on the show floor. Key topics of discussion include the impact of multichannel retail on distribution and fulfillment operations and continued focus on upgrading aging equipment for increased productivity.
Read more: http://preview2.multichannelmerchant.com/videos/intelligrated-distribution-fulfillment-multichannel-evolution-0123tpp9/index.html#ixzz2IoyCGNoz
Computer hardware and technology provider Acer America was looking for new ways to reach customers at touch points outside of its own ecommerce site to promote their new TimelineX notebook family, and increase awareness and sales. Here’s how Acer worked with HookLogic to increase sales via Staples.com 138%.
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.
Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with ecommerce overall, according to the recently released Luxury E-Retail Satisfaction Index by customer experience analytics firm ForeSee.
Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.
ForeSee Results president and CEO Larry Freed (left) discusses lessons retailer learned about the digital consumer during the 2012 holiday season. Multichannel Merchant senior content manager Tim Parry conducts the interview.
Harry Winston Diamond Corporation announced that it has entered into an agreement to sell its luxury brand diamond jewelry and timepiece division, Harry Winston Inc., to The Swatch Group Ltd. for US $750 million.