RedEnvelope Chief Executive Resigns
Alison May, the embattled president/chief executive at $96.5 million San Francisco-based multichannel marketer RedEnvelope, announced her resignation on Jan. 24.
MCM staff
2005 a Record Year for CDW
For Vernon, Hills, IL-based computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including fourth-quarter and full-year sales and income.
Individualized Click Behavior Available for Marketing Lists
ResponderInfo.com has been developed to help direct marketers receive behavioral information of its target audience’s online habits. Read on to find out the benefits of the Web-based program.
Bleep Your File Before You Bleep Your Customers
Not all CSRs are angels, as marketing consultant Bill Singleton found out throughout his career. Find out what he says multichannel merchants should do with their databases to ensure angered CSRs aren’t slipping unsavory words into your lists to get avenge unhappy customer experiences.
Ecometry Partners with IBM Point of Sale Group
Delray Beach, FL-based Ecometry is partnering with the IBM Point of Sale (POS) Retail Store Solution Group. The partnership results from a relationship IBM had with ADS Retail, an Upper Marlboro, MD-based provider of point-of-sale software, which Ecometry acquired in October 2005.
Zone Skipping: Yea or Nay?
Multichannel merchants are faced with rising costs and continued pressure on margins. Transportation and fulfillment/logistics costs generally represent 7%-15% of costs of goods sold or 3%-9% of revenue.
Practical Perspectives….with Bill Kuipers
Q: I have a question about slotting. Is buying a software package necessarily the answer?
Good News for DM Job Hunters
Nearly three out of four direct marketing companies plan to add staff during the first quarter, according to the latest employment survey conducted by Owatonna, MN-based search firm Bernhart Associates Executive Search.
Survey: More Spending on Direct Marketing Expected
Most marketers and marketing service providers believe that they or their clients will spend more on direct marketing this year than they had in 2005, but add that that their technology and legislative issues remain unsolved for many.
Integrating Data: Tough but Necessary
Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company