MCM staff
Brookstone Reports Wider 3Q Loss
Merrimack, NH-based tools and gadgets merchant Brookstone reported a wider third-quarter net loss, a result of the disposition of its Gardeners Eden brand.
“Should I Move My Mail Date Ahead of the Postal Increase?”
The postage rate hike is scheduled to take effect Jan. 8. Should you move your January mail dates up to avoid the increase?
Guarding Against In-home Delivery Before Holiday
This year, both Monday, Dec. 26, and Monday, Jan. 2, are USPS holidays. There will be no mail delivery, and the bulk mail centers (BMCs) and sectional center facilities (SCFs) have the option to be closed for drop-ship appointments, according to Rich Rousseau, vice president for Quebecor World Logistics. This will have a major impact on mailers with early-week in-home windows, who do not want their catalogs and other pieces in homes before the actual holiday.
How to Test Direct Mail Offers to Web Buyers
For many multichannel merchants, profitably using traditional direct mail to market to their Web buyers remains a challenge, says Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics. One way to meet the challenge: testing the potential response of Web buyers to traditional direct mail by sending a postcard or direct mail piece instead of a catalog.
Mandel Buys Back ClientLogic’s List Business
Lon Mandel,
CEO of Weehawken, NJ-based Specialists, bought the list management, brokerage,compilation, and insert media business back from Nashville, TN-based ClientLogic.
Delia’s Spin Off from Alloy Approved
The board of directors at New York-based Alloy approved the
spin-off of subsidiary Delia
QVC Parent Buys ProFlowers Parent
Hoping to build a powerful stable of online properties, Englewood, CO-based Liberty Media, owner of the QVC home shopping network, bought e-tailer Provide Commerce in a deal worth $477 million.
J. Jill Exploring “Strategic Alternatives”
Fresh off manufacturer Liz Claiborne