Firms on the Move…..
ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.
MCM staff
Five Tips for Tackling the B-to-I Market
The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you
Using Your Relational Database
Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.
Response Modeling Revisited
Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.
Claiborne Offers $366 Million for J. Jill
New York-based apparel manufacturer Liz Claiborne is trying yet again to
acquire the outstanding shares of Hingham, MA-based cataloger/retailer
The J. Jill Group.
‘Tis the Season for Giving
Spiegel’s approach may be unique, but it’s hardly the only cataloger donating to good causes this season. Frontgate, Chef’s Catalog, and Jerry’s Artarama are just a few others doing so.
Financial Reports: Staples, Penney, School Specialty, and More
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
Abacus Indicator: Apparel’s Up
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, apparel and accessories was the largest product category for sales last year, accounting for approximately $0.29 of every $1 spent on the Abacus B2C Alliance database.
Sacre Bleu! New Suppression Tool for France
Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country
Mondays Not Blue for Holiday Marketers
Online marketers should welcome Mondays during the holiday shopping season, according to new research from online marketing analyst Atlas, because that