Demonstrating ROI: Look Ahead When Building Database Marketing Processes
This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled
MCM staff
Abacus Indicator: The B-to-B Perspective
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, there were significant differences in purchasing behavior across categories in the business-to-business sector last year.
Five Tweaks to Boost Online Conversion Rates
At this point it
Direct Marketing Hiring at a Four-Year High
According to Owatonna, MN-based executive search firm Bernhart Associates, the new-hire index for direct marketing companies is at a four-year high.
10 Ways to Ready Your Data for Direct Marketing
The vital prospect and client data necessary to create a successful marketing campaign can be found throughout your organization. However, is all of your data accurate, trustworthy and actionable for your direct marketing campaigns? Is all of your data in one place so it is easy to access? Has your data been validated, standardized and corrected? There are 10 data processes you should consider performing to ensure your direct marketing campaigns will be conducted accurate and efficient data.
infoUSA to Launch Database America.com
Beginning Jan. 1, Omaha, NE-based compiler InfoUSA will begin offering list brokers and resellers online list delivery. The company says the online delivery service is in response to list brokers requests for a low priced, pared down version of the company’s database for their customers. This database will have fewer features and limited selections and will operate exclusively online under the www.databaseamerica.com
Website. List brokers planning to purchase at least
$50,000 per year of data will be eligible for a substantial discount using the Website.
infoUSA special report : the web as a prospecting tool
New York-based Redcats USA, whose home goods and apparel catalogs include BrylaneHome, La Redoute, and Jessica London, is in its second phase of a major online prospecting program. It began by pursuing affiliate marketing programs four years ago, and in 2003 it began prospecting through the use of paid keywords on search engines, says director of online marketing Peter Dammann.
infoUSA special report : the web as a prospecting tool
Stuart Larkins, vice president of partner services for Chicago-based marketing services provider Performics, sums up the benefits of search engine marketing this way:
infoUSA special report : the web as a prospecting tool
The Internet is not only a new channel for marketing to and servicing old customers, it’s also a new channel for gaining new customers, thanks largely to search engine and affiliate marketing.
CB2 to Launch Catalog in the Spring
MULTICHANNEL MERCHANT has learned that CB2, an offshoot of Chicago-based cataloger/retailer Crate & Barrel, will mail its first catalog in the spring.