MCM staff
E-mail marketing saw a decline in bounce-back rates, but click-to-purchase conversion rates, and orders per e-mail delivered also slipped in the second quarter of 2005 compared with the same quarter last year, according to DoubleClick
New York-based cataloger/retailer J. Crew Group reported a 150% leap in second-quarter operating income, to $20 million for the 13 weeks ended July 30.
Shares of the initial public offering from Medford, OR-based Harry and David Holdings, the mailer of food gifts cataloger/retailer Harry and David and horticultural mailer Jackson & Perkins, will be offered at $13-$15 a share
The U.S. Postal Service has lifted the suspension of standard letters and periodicals destined for zip codes 369, 393, and 394. Appointments are required for drop shipments to these zip codes, however.
If your list is available for rental, one of the challenges you face is identifying the true value of your list rental income. List rental value can no longer simply be equated with list rental income. The increased reliance on exchanging during the past few years has forced mailers and their list managers to take a more comprehensive, realistic view of the definition of value that is derived from having one
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, the electronics category produced higher average order values (AOVs) last year than any other business-to-consumer catalog/Web category. The average order size of a consumer electronics purchase last year was $179.
How often should you mail your buyer file? Some mailers overmail the marginal segments of their buyer file and may be mailing below breakeven. To find out whether you
With all the talk about the numerous sender authentication protocols, it
The U.S. Postal Service has lifted the suspension of standard
letters and periodicals destined for zip codes 369, 393, and 394. Drop
shipment appointments to these zip codes are being accepted
Dallas-based Collegiate Pacific has agreed to swap stock to acquire the 47%
it doesn’t already own in sporting goods and physical education equipment
marketer Sport Supply Group Inc. for $6.74 a share. On Sept. 7, Sport Supply closed at $5.95 a share.