MCM staff

[email protected]

Metamorphics Media Launches Gay and Lesbian Database

| MCM staff

Finding enough gay and lesbian lists to rent has been a challenge for marketers. While there are about 15 million identified gays and lesbians in the U.S., the names of only about a third of them are available for rental or exchange.

I-Behavior Receives Patent

| MCM staff

Harrison, NY-based database marketing services I-Behavior was awarded a U.S. patent for its cooperative database software. The company says that Dynamic Data Link software is capable of accurately integrating online and off-line buyer records. The database consolidates the

Will Your Prospect List Fail? Consult Your Broker Report

| MCM staff

To guesstimate the effectiveness of a new rental list, take a look at the broker report, suggests Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics. Specifically you should look at the gross-to-net percentage: the number of names dropped in the merge/purge because they duplicate names found on other lists in the merge.

Movers & shakers

| MCM staff

Delray Beach, FL-based office supplies marketer Office Depot promoted Charles Brown from chief financial officer to president, international. Monica Luechtefeld

PUMP UP the VALUE

| MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers