Financial Reports: Schein, Bluefly
Henry Schein posts record first-quarter sales and income, while Bluefly cuts its loss and boosts its revenue.
Henry Schein posts record first-quarter sales and income, while Bluefly cuts its loss and boosts its revenue.
Finding enough gay and lesbian lists to rent has been a challenge for marketers. While there are about 15 million identified gays and lesbians in the U.S., the names of only about a third of them are available for rental or exchange.
Harrison, NY-based database marketing services I-Behavior was awarded a U.S. patent for its cooperative database software. The company says that Dynamic Data Link software is capable of accurately integrating online and off-line buyer records. The database consolidates the
Concepts Direct Founder Starts Co-op
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Saturation mailings aren
To guesstimate the effectiveness of a new rental list, take a look at the broker report, suggests Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics. Specifically you should look at the gross-to-net percentage: the number of names dropped in the merge/purge because they duplicate names found on other lists in the merge.
Record first-quarter sales for Cabela
Delray Beach, FL-based office supplies marketer Office Depot promoted Charles Brown from chief financial officer to president, international. Monica Luechtefeld
The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers
Like the outdoors enthusiasts it targets, the outdoors and recreation market is a hardy one. According to New York-based media brokerage services firm