New lists
Building to Last Compiled from mail order buyer files, transactional information, and surveys, and overlaid with demographic data, this file consists
MCM staff
TALES FROM THE FRONT
Gratuitous pic of the month We wish we had some newsworthy reason to refer to Independent Journeys, a recent spin-off catalog from Wilderness Travel we
Movers & shakers
Delray Beach, FL-based office supplies marketer Office Depot promoted Charles Brown from chief financial officer to president, international. Monica Luechtefeld
LETTERS
Searching for credit In your On-target onsite search article in the March 2005 issue, you reference The State of Retailing Online 7.0, a Shop.org study
PUMP UP the VALUE
The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers
Blog-rolling
Pundits of the Chicken Little school are warning that blogs will kill advertising and PR as we know it. With just a few keystrokes, an anonymous blogger
Truly building good will
Harrison, NY-based cooperative database firm I-Behavior has a constructive theme for a gathering during the 2005 Annual Catalog Conference (May 23-25
I.Merchant Award Finalists
The first round of judging for Catalog Age’s Sixth Annual I.Merchant Awards has been completed, with the judges naming 29 finalists in seven categories.
Postal reform gets rolling
In addition to the lower-than-expected proposed rate increase and the fact that it may not happen at all there’s more cause for optimism: The House Government