MCM staff

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A Clean B-to-B Database Reaps Almost Instant ROI

| MCM staff

Building and maintaining your business-to-business house file can be daunting, says Bernie Goldberg, president of Yardley, PA-based Direct Marketing Publishers. The problem is often compounded by the use of different databases throughout the business. These multiple databases frequently have no common link, making it all but impossible to exchange information among departments.

USPS Starts “Sticky” Program

| MCM staff

Catalog customers may soon be finding sticky notes in their mailboxes, now that the U.S. Postal Service has kicked off a national program that allows

Amazon.com Acquires BookSurge

| MCM staff

Seattle-based online retailer Amazon.com has acquired BookSurge, an on-demand book printing and fulfillment company based in Charleston, SC.

Corporate Express Lays off 60

| MCM staff

Broomfield, CO-based office supplies and computer conglomerate Corporate Express laid off about 60 employees at its Newark, CA-based distribution center as the company outsources a portion of its delivery operations business to South Hackensack, NJ-based Consolidated Delivery & Logistics.

Annual Net Income Increases 50% at Jos. A. Bank

| MCM staff

Hampstead, MD-based cataloger/retailer Jos. A. Bank Clothiers (Nasdaq NM:JOSB) said annual net income increased 50% to $24.5 million for the year ended Jan. 29, compared with $16.3 million in net income last year.

Database Marketing Strategy: No “Black Boxes” Allowed

| MCM staff

This article is the first in a series on database marketing strategy by Scott Cone, vice president of professional solutions for Lanham, MD-based database solution provider Merkle. The series will outline an approach to understanding the details of building a world-class database marketing system, regardless of whether you are an expert in analytics or technology.

New Movers: Get ‘Em While They’re Hot

| MCM staff

Whether they?re businesses or consumers, new movers are in need of numerous products and services. Consumers require the offerings of banks, pharmacies, interior decorators, cable and satellite TV companies, auto repair shops, and home improvement centers, says John Bagnasco, senior account executive with Pearl River NY-based list firm Walter Karl. Businesses on the move as well as new businesses also seek out banks, as well as companies offering postage meter equipment, payroll administration, office equipment, office remodeling, and security services, among other offerings.

Movers & shakers

| MCM staff

Itasca, IL-based office supplies cataloger/retailer OfficeMax announced that Christopher Milliken has resigned as president/CEO/director. Executive chairman

Now You See It

| MCM staff

IF YOU LOOK HARD ENOUGH, you just may catch a glimpse of the next big thing in technology. computing, as it is widely called, is a market that’s slated