TEN STEPS TO ACCURATE SKU PROFILING
SINCE THE EARLIEST DAYS of warehousing, operators have searched for the most efficient method to store and retrieve inventory. For a long time, finding
MCM staff
Bearish on teddies
Lisa Hahn’s article this month on crafting a long-term PR campaign (Beyond the press release, page 32) probably wouldn’t have helped Vermont Teddy Bear
Listings
New lists Gevalia A merchant of gourmet coffees, teas, and food gifts as well as coffee makers and cooking supplies, Gevalia has 190,000 12-month catalog
The Price of discounting
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who
Financial Reports: Tiffany, Gaiam
Despite sales and income gains, cataloger/retailer Tiffany fell short of goals, while manufacturer/marketer Gaiam posted a wider loss for the year
New Logistics Company to focus on delivery and full service handling of furniture, appliances and large household goods
Green Bay, Wisconsin (February 22, 2005)
Quick Tip: Add Hotline Prospects to Buyer Remails
“The catalog business is a pretty simple business model,” says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics. “Prospect at breakeven, and make your profits by mailing … Continue Reading →