The Five Keys to Successful Integrated Marketing
If you take a deeper look at
If you take a deeper look at
“Chance favors the prepared mind,” said scientist Louis Pasteur. And while chance does play a part in the success of any marketing venture, you can nudge the odds in your … Continue Reading →
During the past few years, the use of rented lists has tumbled as much as 40%, estimates Stephen R. Lett, president of Bethany Beach, DE-based consultancy Lett Direct. But there is still plenty you can do to maximize the amount of list rental income you can generate; here, Lett offers eight suggestions:
On Feb. 2 you can see the groundhog in Punxsutawney, PA, but you might not see Edgewater, NJ-based multititle cataloger Hanover Direct on the American Stock Exchange.
Merrimack, NH-based computer cataloger PC Connection (Nasdaq: PCCC) reported a healthy increase in its bottom line. Net income for the year ended Dec. 31 was $8.3 million, up 41%
Bankrupt Spiegel Inc. plans to officially put its Eddie Bauer division up for sale again as soon as it files its reorganization plan, according to published reports.
Vernon Hills, IL-based computer reseller CDW continues to churn out double-digit growth on the top and bottom line.
The Conference Board’s consumer confidence index picked up from 102.7 in December to 103.4 for January, while the present situation index increased to 110.9 from 105.7.
Toledo, Ohio- ESYNC, a leading supply chain consulting firm, has been selected by Malt-O-Meal to continue as a consulting partner for the definition, design and implementation of several supply chain execution projects. These initiatives include:
– Deployment of a best-of-breed Warehouse Management System (WMS)
– Process flow mapping
– Engineering redesign of the distribution center layout to improve throughput
– Custom design and development of a macro-inventory control module
– RFID Trading Partner Compliance solutions design and deployment
– Integration with existing MRP and TMS applications