MCM staff

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April Sales Roundup

| MCM staff

April was another strong month for most of the publicly traded cataloger/retailers. For example, total catalog sales at Sharper Image increased 25%, to

The Renaissance List Firm

| MCM staff

LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and

Sweet Spot

| MCM staff

You probably knew that candy is the most popular Easter goodie, but did you know that if you laid all the eggs made at the Cadbury Creme Egg plant end

LETTERS TO THE EDITOR

| MCM staff

Taxing Proposal Last month, O+F invited readers’ comments on a proposal by Sen. John Kerry to remove tax incentives for U.S. companies sending jobs overseas.

Sales Up on Sugar-Free Sweets

| MCM staff

The Easter holiday, a notorious occasion for confection consumption, is typically no time to count calories. But a few catalogers reported an increase