Michael Dell Steps Down as CEO
Computer giant Dell announced on Thursday that founder Michael Dell will step down as CEO in July. He will remain chairman of the $41.4 billion manufacturer/marketer,
MCM staff
Golfsmith Teams with Ladies Golf Association
Austin, TX-based cataloger/retailer Golfsmith has been chosen by the Ladies Professional Golf Association (LPGA) as its exclusive off-course golf specialty
Financial Reports: Penney, Schein, Systemax, Victoria’s Secret, American Eagle
Direct Business Up at J.C. Penney The direct division of Plano, TX-based cataloger/retailer J.C. Penney Co. (NYSE: JCP) enjoyed its first year-over-year
Keep in Touch
The marketing agency Jack Morton Worldwide rather hysterically defines the ideal shopping transaction as a heart-thudding emotional experience for the
Olympics and Elections
Conventional wisdom and anecdotal evidence indicate that catalog response and sales decline during the two weeks of the Olympic Games and for the week
Smooth Sailing in Choppy Waters
Technology Market: CDW Computes a Profitable Sales Equation Perhaps no industry has felt the economic slowdown more than the technology sector. According
Be Still, My Heart
What’s a product without passion? If you love it, you’ll buy it. At least, that’s what marketers would have us believe. The agency Jack Morton Worldwide
Mailbox
I was surprised that everything measured took place on the and side of the transaction. For an online merchant,
At Deadline
BLAIR RELAUNCHING IRVINE PARK In keeping with its strategy of winning more baby boomers as customers, apparel and home goods cataloger Blair Corp. is
IT Challenge: BuyIt, Build It, or Have It Built?
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking