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Lessons to Learn from Celeb Boutique’s Twitter Faux Pas

| MCM staff

Hours after 12 people were killed and 59 people were injured in a mass shooting in an Aurora, CO movie theater, Celeb Boutique decided to joke about a related Twitter hashtag. So what lessons can be learned from Celeb Boutique’s social media faux pas?

Twittersphere is Abuzz with the Marketplace Equity Act

| MCM staff

Congress is scheduled to bring the Marketplace Equity Act up for discussion on Tuesday. If it passes, merchants who sell goods online will be required to collect sales tax from their customers. Here’s a look at Twitter talk about #efairness.

Tablet Commerce: Portrait of a Tablet Shopper

| MCM staff

What makes a tablet a desirable addition to the already established laptop and smartphone? And why should online retailers care about the habits of tablet users? As you can see from this infographic, tablets are beginning to occupy a significant space in ecommerce.

Google Executive Shares Secret Behind Google Shopping

| MCM staff

Why is Google phasing out Google Product Listings in favor of the pay-to-play Google Shopping? Jon Venverloh, senior manager of product partnerships at Google, explains why in this video posted to YouTube by Mercent. Venverloh, who begins speaking at the 4:17 mark, says customers will benefit because retailers will have to focus closer on the quality of data they serve up to Google.