MCM staff

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listings

| MCM staff

New Lists MAGAZINE EXECUTIVES The Magazines and Trade Papers list from American List Counsel consists of 39,111 executives at 8,965 publications. The

List Watch: Going for Brokers

| MCM staff

MOMS shares information such as response rates, average order sizes, and customer demographics with its broker. Today, list brokers do much more than

GETTING PERSONAL

| MCM staff

…with Larry Gaynor Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons.Where

Everyone’s a Cybercritic

| MCM staff

In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective

Good & Plenty

| MCM staff

When you’re angling for a bigger piece of the pie, it’s just plain frustrating when the plate is out of reach. But when the product you need is missing from its pick slot, it’s a recipe for DC disaster.

Call for Future Leaders!

| MCM staff

CATALOG AGE is looking for tomorrow’s leaders today. For a feature in our June Annual Catalog Conference issue, we’ll be profiling industry leaders of

Consumer Confidence Falls–Again

| MCM staff

New York–Consumer Confidence levels continue to free fall. The Consumer Confidence Outlook Index from New York-based market researcher The Conference