MCM staff

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A Gap in the Channels

| MCM staff

Recent print advertisements for The Gap proclaimed “Holiday is here.” If you read the fine print at the bottom of the ad, under the photo of four beautiful

New Lists

| MCM staff

CUISINE The bimonthly publication with information about cooking and food, Cuisine, has a subscriber list of more than 100,000 names available for rental.

New Lists

| MCM staff

JOIN THE CLUB This list has the names of more than one million current and former members of continuity clubs. These names come from different types of

Cleaning Up for Better Response

| MCM staff

Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products

New Lists

| MCM staff

CRAFTS REPORT Crafts Report is a business journal for the crafts industry with more than 13,000 subscribers. The subscribers spend an average of $29 on

The Secret Shopper

| MCM staff

Scooters, singing fish, robotic pets, and Palm Pilots were reported to be hot gifts for holiday 2000. Below, a comparison of prices, stock status as of

New Lists

| MCM staff

EVERYONE.NET Web services provider Everyone.net has a list of more than 20,000 individuals who have visited Websites that appeal to their specific interests

New Lists

| MCM staff

AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips.

New Selects

| MCM staff

APPLESEED’S The Appleseed’s file of more than 500,000 buyers now offers a more extensive selection of product selects from its complete selection of classic

PDS Corp.

| MCM staff

Full service fulfillment: secure on-line internet access for Order Entry, Tracking, Customer Service, E-Mail Confirmation, Real Time Reports and more!