New Management
PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an
MCM staff
More Praise for Order Forms
Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves
New Lists
PET BIRD X-PRESS The more than 43,000 buyers from the 32-page Pet Bird X-Press catalog are predominantly male with an average age of 40. These buyers
`How can I reduce chargebacks?’
This issue’s experts – Christopher Long of Order Trust, Kathleen Keller of Paymentech, and Tom Arnold of CyberSource – answer the questionChargebacks
AT YOUR SERVICE
If you’re targeting European Web shoppers, consider making superlative cyberservice your unique selling proposition. A study by Andersen Consulting (www.ac.com)
Network
Defend your site against security breaches with a mix of technology and policyHere’s a statistic you don’t want your customers to know: According to a
THAT’S WHY IT’S CALLED THE WORLD WIDE WEB
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days
corporate gifts
websites www.landsend.com Reviewed Oct. 17, 12:30 p.m., Explorer 4.5 Bounding onto the Lands’ End Corporate Sales site through its link on the home page,
No more lavish list promotions
Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers
Sizing up lists for the market
How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re