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New Management

| MCM staff

APPLESEED’S Millard Group will now manage the list, package insert, and catalog blow-in programs for women’s apparel cataloger Appleseed’s. The list consists

at deadline

| MCM staff

DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal

CrossTalk

| MCM staff

XML is a hot favorite for e-commerce transactions, but universal usage standards remain elusiveA pianist can rely on hours of practice and his own neural

New Lists

| MCM staff

WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct

FOCUS: MEN’S APPAREL

| MCM staff

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website

backword

| MCM staff

Victoria’s real secret If you’ve ever perused the women’s “career” clothing in the Victoria’s Secret catalog, you’d be hard pressed to find something

backword

| MCM staff

Pip, Pip, hurray! If you’re a regular customer of pet products cataloger Doctors Foster & Smith, you might have seen Pippi on the cover of its January

LIST ROUNDTABLE

| MCM staff

Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can

talking heads

| MCM staff

“Has the recent downturn in Internet stocks affected your business?”I don’t believe we’ve been affected at all, to tell the truth. We see no signs of

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| MCM staff

Something fishy about this paper When we got our hands on the chic catalog from L’Occitane en Provence, a high-end toiletries marketer from the south