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Two cups up

| MCM staff

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,

A fishy title

| MCM staff

Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on

Benchmark 1999 Production

| MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

Breaking creative rules

| MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

OCTOBER AT DEAD LINE

| MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

McHugh bill may be DOA

| MCM staff

Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years

BRAVO FOR ENCORE

| MCM staff

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

VIKING’S IRWIN HELFORD TO RETIRE

| MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

NO FIGHTING THE POSTAL SERVICE

| MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,