Room with a dejavu
Hey, mistakes happen. But a Catalog Age staffer did think she was going crazy when paging through her 148-page Autumn 1999 Pottery Barn. That’s because
MCM staff
Wrong numbers
Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it
Peterman poseurs?
We may have discovered where at least one of J. Peterman’s illustrators is moonlighting while the upscale apparel marketer’s catalog remains on hiatus.
Two cups up
Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,
A fishy title
Most catalogers strive for a catchy title, but “Bite Me?” A Catalog Age staff member picked up this offbeat gem from the Bite Me Live Bait Co. while on
Benchmark 1999 Production
This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented
Breaking creative rules
Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s
OCTOBER AT DEAD LINE
COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New
LANDS’ END, SPIEGEL CONTINUE TO REBOUND
Solid growth among its corporate sales, children’s apparel, and home goods titles, as well as on its Website, enabled Lands’ End to close its second quarter
BRAVO FOR ENCORE
In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products