VIKING’S IRWIN HELFORD TO RETIRE
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,
Looking through the pages of Catalog Age’s 1999 Annual Gold Award catalog winners, I have the comfortable feeling that sensible and straightforward descriptions
Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-
Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately
Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog
When the Catalog Age staffers picked our brilliant ideas for new catalogs in the Backword section of the June issue, senior managing editor Sherry Chiger
Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and
The largest component of a Web page, and the part that makes download time the longest, is the graphics. The easiest way to reduce the download time is
If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High