FIRING BACK: Good things could use smaller packages
Ikea apparently likes to ensure its products are packed safely. When one Catalog Age staffer recently received her order from the home furnishings and
MCM staff
`How can I reduce my load time?’
The largest component of a Web page, and the part that makes download time the longest, is the graphics. The easiest way to reduce the download time is
FIRING BACK: High-flying emporium
If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High
Fall looking good
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more
A Web-only
Many computer buyers prefer to serve themselves by shopping on the Web, and computer marketers are more than happy to comply. In fact, cataloger/retailer
new catalogs
Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially
Better ways to pack it in
If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing
Finding signs of improvement
A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for
merchandise
UPDATABLE ORGANIZERS FlexAddress Systems now offers an updatable organizer, which includes address fields that peel away to make room for new, updated
people
Dodgeville, WI-based Lands’ End has named Sidney C. Mashburn vice president of design; James D. Fielding, vice president of general merchandising for