International Insight
Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after
Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after
If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog
A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise
August 1-5 San Francisco International Gift Fair. George Little Management. George R. Moscone Convention Center, San Francisco. For more information,
The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco
A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for
Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I
Fingerhut Companies named William Lansing, currently vice president of business development for General Electric Corp., as president. He will focus on
Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,
By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become