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Location-based Marketing Year in Review

| MCM staff

2011 was the most exciting year yet for location-based marketing – full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, Silverpop thought they

Boot Barn Acquired by Private Equity Firm

| MCM staff

Marwit Capitol has sold work wear and Western wear retailer Boot Barn to another private equity firm, Freeman Spogli & Co., for an undisclosed sum. Both parties announced the deal on Dec. 13.

A Christmas Story: Dynomighty Design Helps a Homeless Vet

| MCM staff

Last December, Christopher found a Dynomighty Design Mighty Wallet on the street. Instead of keeping the wallet and the $172, he decided to turn the wallet in at a local police station. This Christmas, Christopher has a licensing deal with Dynomighty.