Welcome to Multichannel Merchant’s 2012 Opportunities, Outlooks and Trends. We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans. You’ll find valuable information from Forrester Research Analysts about consumer shopping, mobile and tablet commerce, new technologies, social media and commerce, and of course, the economy.
For the b-to-b merchants’ 2012 outlook, we’ve got Terry Jukes’ thoughts about economic forecasts, revenue growth, marketing channels to focus on, technology and product innovation, content, customer acquisition and retention, tablet and mobile, international markets, and more.
And finally, we’ve got an in-depth look at 2012 trends and opportunities for lists and data. We’ll cover everything — opt-in mobile lists, business and consumer databases and lists, and what some of the smartest people in the industry are projecting for the upcoming year.
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