Scott Silverman: Cyber Monday Still Reigns Supreme
Ever wonder about the origins of Black Friday
MCM staff
RILA Survey: Holiday Shoppers Want to Pay Sales Tax
As online retail grows, so too does the need for Congress to level the playing field by closing the online sales tax loophole, according to the survey. 61% of consumers surveyed support Congress passing legislation that would allow states to require online-only retailers to collect state sales tax just like storefronts in the community.
Case Study: Social Referral Program Helps J. Hilburn
In September of 2011, J. Hilburn launched its social referral program which $50 to the referrer and $50 to the referred friend. Here’s what happened within the first 45 days of the program.
Top 5 Fraud Threats for the Holiday Season
With an increased volume of online transactions during the holidays, retailers are left with less time for manual screening and review of transactions
Ho-Ho-Holiday Kickoff Survey
Online Surveys – Zoomerang.com …
Part 2: Empathy Is Critical For Contact Center Agents
In the second installment of a two-part article, find out how various objectives of empathy are absolutely critical for any contact center agent’s success in the multichannel retail world
Forrester: Mobile Will Boost Online Holiday Sales
The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touchpoints such as tablets and smartphones that give buyers more access to the Web.
Infographic: Ecommerce Will Be “Merry and Bright”
Online marketplace, Alibaba.com surveyed 1,200 online retailers to find out their plans to lure online holiday shoppers. Here are the highlights of the survey.
How Business Intelligence Can Help You Understand Consumer Behavior
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.