MCM staff
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
Ken Lane of Hathaway & Lane and J. Schmid & Associates talks about key metrics and forecasting for the holiday season. This year more than ever, you need to have a measure and manage on steroids mentality. A Sunday Christmas, ecommerce, express shipping and daily deal sites will change your curve.
Sarah Fletcher, president of Catalog Design Studios, talks with Multichannel Merchant senior writer Tim Parry about tips to increase holiday sales in 2011. Look at your catalog like you’ve never seen it before, take the Top 10 items, and make sure you are actively selling them.
Here’s a holiday preparedness tip from Carolina Rustica owner Richard Sexton. Don’t just keep an eye on your inventory levels. Make sure that if you’re participating in a promotion like Free Shipping Day, you’ve allocated inventory to go towards that promotion. The last thing you want to do during the holidays is make a customer mad!
Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.
Is your distribution center ready for holiday 2011? How about your contact center? Are your front end and back end in sync with each other? Even if you think you’re ready to roll, you may not be. Multichannel Merchant senior writer Tim Parry caught up with GJM Associates president George Mollo at the NEMOA Fall Conference Sept. 21 in Quincy, MA to talk about holiday preparedness.
In this webinar you will hear two case studies of companies using digital catalogs to drive sales and product awareness. They will explain why they created digital catalogs, which features helped them reach their goals, and the results they
What are the latest trends in email marketing? Multichannel Merchant editor-in-chief Melissa Dowling and senior writer Tim Parry sat down with Silverpop vice president-industry relations Loren McDonald at the Shop.org 2011 Annual Summit to find out what’s changing in email marketing, and why retailers should adapt to better connect with customers in that channel. Here are three videos Dowling shot of McDonald at the show.
What does a potential USPS shutdown mean for multichannel merchants that rely on the catalog channel? Multichannel Merchant senior writers Tim Parry and Jim Tierney went to the NEMOA Fall Conference in Quincy, MA on Sept. 21 and asked that question to five retail industry leaders.