Zoovy Announces Amazon Repricing Engine
The Amazon Buy Box is a coveted place for sellers’ products to appear, as sales are typically much higher for a product in the box versus a product that isn’t.
MCM staff
Grainger Launches First Public Safety Catalog
Grainger announces the release of its first catalog for public safety professionals including approximately 6,000 products in expanded categories such as gear and equipment, fleet maintenance, and emergency preparedness supplies.
Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
Retailers Increasing Mobile And Social Efforts According To Shop.org-Forrester Survey
According to the State of Retailing Online, conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year.
Video: Brookstone Testing QR Codes
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
Catalog Critique: Grading a health education cataloger’s creative
Journeyworks Publishing specializes in multicultural health education and health promotion materials. It sells via catalog primarily to public health
MLB Teams Enjoying One-Way Facebook Conversations
TIM PARRY: Major League Baseball deserves an for the way it’s treating its fans on Facebook. It appears MLB has unified its 30 teams’ official Facebook
Sense of Urgency or Sense of Concern
BETH NEGUS VIVEIROS: No matter what your marketing medium of choice is today direct mail, email, social, TV, whatever one thing is certain. Consumers
Poetry or doggerel?
True or false? Nothing is more elegant than a high-heeled, pointed-toe sling. Answer: Neither and both. This copy, as it appears in a catalog whose keyline