MCM staff

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Thanksgiving Weekend Marks Strong Start to Shopping Season

| MCM staff

Golfsmith senior vice president-direct to consumer Steve Larkin would not reveal financial data or sales percentage over last year, but he says promoting sales and communicating through its Facebook and Twitter channels helped. Here’s what else worked for Golfsmith and other merchants who reported strong Black Friday and Cyber Monday results.

2010: The Year in Multichannel

| MCM staff

WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points especially when you cover as many topics

12 Creative tips for 2011

| MCM staff

Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and

Losing My Taste for Harry & David

| MCM staff

SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit

Sexy Sells Halloween Costumes

| MCM staff

MELISSA DOWLING: Given that Halloween costumes these days are way more sexy than scary, it was only a matter of time before lingerie merchants got in