Engaging With Millennials To Cultivate Loyalty
Every retailer it seems wants to attract millennial shoppers. But where can a retailer begin? Here are several tips that will help you attract and engage with your millennial shopper.
Every retailer it seems wants to attract millennial shoppers. But where can a retailer begin? Here are several tips that will help you attract and engage with your millennial shopper.
Walmart has long been the brick and mortar giant in the United States known for being extremely difficult to compete with. The company’s recent online push just got a dose of serious “rocket fuel” through its $3.3 billion acquisition of Jet.com. Will it be able to duplicate this stature online?
A sign of the omnichannel times is that consumers are faced with so many choices and exposed to so many messages during the holidays, they have learned to ignore all but the most relevant ones. See what the optimal ways are to lure consumers this holiday season.
Many retailers face the problem of not understanding how to address tablets. Should they see full websites or be directed to mobile sites? What’s the best way to develop responsive sites for them? Here’s how you can best convert your tablet commerce shoppers.
Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers.
In the B2B space, marketing automation is routinely used to customize messaging and campaigns, shepherding prospects through the sales pipeline largely on autopilot. At the same time, B2C marketing capabilities have kept pace and solutions are available today that use similar advancements in customer behavior intelligence advised by data. What exactly does marketing automation for retailers look like?
In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
Giving cash as a gift is still largely taboo. Most people view it as tacky — but consumers are still often faced with the daunting problem of having no idea … Continue Reading →
With the rising popularity of responsive design, the need for a separate website dedicated to mobile devices has begun to wane. So what should retailers be considering when preparing their website to become responsive?