Mike O'Brien

[email protected] / MikeOBmcm

Mike O’Brien has worked in journalism, marketing and public relations for … well, quite a while. At Multichannel Merchant he focuses on the world of direct-to-customer operations and fulfillment, editing MCM’s weekly O+F Advisor newsletter, and programs the annual Ecommerce Operations Summit conference. Previously Mike was a senior account executive for Marx Communications, a boutique public relations firm working with marketing and advertising technology companies. Other past work includes stints as a media relations consultant for a concert promoter, a marketing communications specialist for a pharma software firm, a research analyst covering corporate e-learning and a daily newspaper reporter on every beat imaginable – except sports.

Congress Should Address USPS Fixes Now, Advocate Says

| Mike O'Brien

The upcoming lame duck session of Congress after the elections is the perfect time for lawmakers to consider legislation that would address the choking debt faced by the U.S. Postal Service caused by prefunding of retiree health benefits, said the head of a USPS advocacy group.

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Warehouse-as-a-Service Providers Address Ecommerce Fulfillment Niche

| Mike O'Brien

The growth in online sales, the scarcity of ecommerce fulfillment space and increasing customer demands have all merged to drive interest in a particular kind of offering: Warehouse-as-a-Service (WaaS). Find out what’s behind the trend and what some startups and traditional 3PLs are doing to meet the need.

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UPS Outlines Peak Season Readiness, Price Increases

| Mike O'Brien

UPS has put in place tools and processes to handle an expected peak season volume of 800,000 packages between Thanksgiving and Christmas, up from 750,000 last year, announcing price increases in the form of over-max and special handling charges to offset the investments.

Target Blows Out Free Two-Day Delivery Ahead of the Holidays

| Mike O'Brien

In the never-ending pursuit of Amazon and seeking separation from other foes like Walmart, Target has announced the availability of same-day delivery in 46 states ahead of the peak holiday season from Thanksgiving through Christmas, while also eliminating its $35 order threshold for free two-day shipping as of Nov. 1.

UPU Fast-Tracking Rate Review After Trump Pullout Threat

| Mike O'Brien

The Universal Postal Union (UPU), a hitherto quiet backwater that sets global cross-border mail and parcel rates, now plans to fast-track review of rate changes after President Trump last week threatened to pull out of the UPU accord, according to the Wall Street Journal.

Over 60% of U.S. Retailers Would Consider Banning Serial Returners

| Mike O'Brien

Sixty-one percent of U.S. retailers said they would consider banning serial returners as Amazon has done to combat the growing wave brought on by over-generous policies, according to a new survey from UK ecommerce software firm Brightpearl. In the UK, 45% of retailers said they would consider doing so.

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Trump Moves to Pull U.S. from Universal Postal Union

| Mike O'Brien

The Trump administration has announced plans to withdraw the United States from the Universal Postal Union by January 2020. The move is an effort to counteract below-market parcel shipping rates that China has enjoyed for years to the competitive disadvantage of U.S. merchants.

Amazon Research Project Reportedly Testing Robotic Picking Arms

| Mike O'Brien

Amazon is reportedly experimenting with robotic arms that can visually identify items on a conveyor, pick them up using a compressed air vacuum gripper and place them on a table or shelf. At the same time the company says publicly the state of the art isn’t there yet to handle the wide variety of products it stores and sells.